What are your views on social media? Chances are that if you thought Facebook, Twitter, LinkedIn and the like were a waste of time before, the coronavirus lockdown may have changed that perception.
Social media has offered up a new avenue for brokers to stay connected amid the pandemic – but still many are lacking knowledge in the area. That’s why Ecclesiastical has launched its own social media guide for brokers, teaming up with Factor 3’s social media and digital marketing expert Laura Sensecall.
Known as ‘Staying Social during COVID-19’ it acts as a ‘do’ and ‘don’t’ guide, and covers areas such as how to build your followers, how to advertise, and how to make the various platforms easier to use.
“Many brokers may have been feeling unsure about the best way to keep in touch with customers during this challenging time, and whether or not social media is an appropriate channel to do so,” said Ecclesiastical commercial director Adrian Saunders. “We have used our unique position as market specialists to respond to the needs of the brokers we work with, moving quickly to get the input from the experts and to produce this guide.
“Communication with customers is so important at the best of times, so it is even more vital that our partners get things right as we work through these challenging times.”
