Global insurance software provider Applied Systems has acquired the eTrading for Personal Lines platform from IS2, allowing brokers to expand online distribution channels.
Applied Systems said the technology provides UK brokers an end-to-end online platform for customers to quote, buy, and manage policies through online channels.
The cloud-based solution also enables brokers to implement dynamic, rule-based pricing for real-time price optimisation. It can integrate with broker management systems, external websites and all UK-based price comparison sites.
“Today’s connected world is transforming the insurance industry and requiring greater real-time connectivity between brokers, insurers, and the insured to enhance customer experience and drive new growth opportunities,” said Applied Systems CEO Reid French.
“Through this acquisition, Applied will enable brokers to leverage omni-channel customer selling and service via online channels, including UK-based price comparison sites, as well as provide the flexibility required for brokers to optimise price strategies to drive greater business success.”
Applied Systems said the acquisition from IS2 extends Applied’s product portfolio breadth and enhances brokers’ and insurers’ value proposition.
The acquisition enables Applied to better integrate its broker management systems with the online platform and extend the technology more broadly in the UK market.
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