Australians and Kiwis taking action on natural disaster risks - research

New research from Insurance Australia Group (IAG) found that the recent Los Angeles wildfires have significantly heightened public awareness of natural disasters in Australia and New Zealand, with nearly 90% of respondents indicating they would take proactive steps to protect their homes and belongings from bushfires and extreme weather events.

The study, conducted by YouGov in January 2025, surveyed over 3,000 people across both countries to assess the impact of overseas disasters on local attitudes toward risk mitigation. The findings highlight a growing recognition of natural hazards and an increased interest for disaster resilience measures.

Key findings of the research include:

• 49% of respondents are more aware of their safety and protection needs due to the LA wildfires, with 22% significantly more aware.
• 48% expressed greater concern about their safety in the event of bushfires or extreme weather, with 21% much more concerned.
• 86% stated they would take proactive measures to safeguard their homes, including 21% who are much more likely to do so.
• 46% are more inclined to seek information on how to prepare for and respond to disasters.
• 38% were aware that some insurers offer premium reductions for resilience measures.
• 58% of new homeowners researched natural hazard risks before purchasing property.

IAG managing director and CEO Nick Hawkins said the findings underscore the need for collaboration between governments, insurers, and communities to strengthen disaster preparedness. He also emphasised the role of education in helping people access reliable information and resources.

“Our research shows that half of the people surveyed in Australia and New Zealand are now more concerned about their safety and are far more inclined to take proactive steps to protect their home,” Hawkins said.

“Half of those surveyed told us they are now more likely to seek information on the

actions they can take to prepare for and respond to a bushfire. It’s up to us as insurers with

governments and other experts, including our partners at the Resilient Building Council, Australian

Red Cross and Lifeline among others, to continue helping educate our customers and communities,

and to get them the information they need.”

IAG’s land planning, hazards and regulatory manager Andrew Dyer highlighted the need for better awareness of insurance incentives. The research found that 63% of homeowners were unaware of premium reductions available for implementing resilience measures.

“IAG has long advocated for improved public access to the fundamental risk information that

underpins our land planning and building codes so that home buyers have easy access to critical

natural hazards information before they purchase a property,” said Dyer.

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