When
Marsh combined the businesses of
Jelf and Bluefin in the UK, questions swirled as to whether the separate brands would be maintained – and today we have our answer.
The global insurance broking giant has revealed that, from early 2018, the Bluefin business will begin rebranding itself as Jelf. The result of the merged entity will be a business that boasts close to 3,000 staff, 250,000 clients and 80 locations making it one of the UK’s leading insurance brokers.
Speaking about the decision, Mark Weil, CEO of Marsh UK & Ireland, outlined that both firms share a rich heritage and therefore the move made sense.
“Throughout this year we have brought together Jelf and Bluefin under a single management team drawn from both firms, combined their branch networks and significantly expanded their risk management, insurance and employee benefits offering to clients,” he said. “We want to make sure that businesses of all sizes can benefit from the best possible advice. Building on the Jelf name – which has been synonymous with community broking for almost 30 years – gives us a well-known and highly-respected platform from which to help the SME and mid-size companies that drive Britain’s economy.”
His words were backed by Jelf CEO Phil Barton who commented that the company would now offer an “unrivalled proposition.”
“Ever since it was formed, Jelf has been known for its entrepreneurial spirit,” he said. “This will be integral to the new Jelf as it better enables us to understand the challenges our own clients face in growing and protecting their businesses. With plans to further build our product range and analytic tools, while maintaining our commitment to high quality technical advice, we will be able to assist companies address the key risks they face as well as emerging risks such as cyber more effectively.”
The plan is for the combined SME business to be known as Jelf, while the Bluefin name will continue to be used for several established Bluefin businesses, such as the Bluefin Network and Bluefin Sport.
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