Walsall-based specialist brokerage Think Insurance Services has snapped up Bromwich Insurance Bureau in Wednesbury for an undisclosed sum.
Founded in 1966 by Keith MacMaster, Bromwich Insurance Bureau – operating under the brand easy4insurance.co.uk – serves the Black Country area. The commercial broker was acquired by Ken and Gaynor Nuttall via a management buyout in 1997.
Under the new transaction, the entire Bromwich team will be moving to Think Insurance’s nearby premises.
Reflecting on the sale, Ken Nuttall commented: “Having owned the business for 27 years, we felt the time was right to sell, but we wanted to find the right buyer for both our staff and our customers, which is why we’ve chosen Think Insurance.
“The clients of Bromwich will benefit from the sale due to the size of Think Insurance and their position in the current market, leading to even more competitive premiums from a larger panel of insurers.
“In addition, the fact that Think Insurance was less than three miles from Bromwich’s Wednesbury office was a major positive for staff and clients alike, and another key reason for selecting Think. We are obviously very sad to see the end of our participation in Bromwich Insurance but are very happy with our choice of buyer in Think Insurance, and we wish them every success going forward.”
The acquisition follows Think Insurance’s purchases of Sovereign Insurance (Langley) Services in April 2022 and Ashby Wray Insurance Brokers in October 2023.
Think Insurance commercial director Russell Bence (pictured) noted: “Bromwich has a great name in the local area, having served the Black Country for nearly 60 years. They have an excellent reputation for delivering great customer service and were the perfect fit for us – they write very similar classes of business to Think, and they have a great team of experienced professionals.
“This acquisition will put us on track to write £33 million GWP (gross written premium) by the end of 2025, as we continue to focus growth on our main product areas including motor trade road risks, commercial, and young driver telematics.
“With each acquisition, we’ve been able to take learnings from the previous ones to help us manage and integrate the next one. This acquisition adds further scale to the commercial part of our business, which is an area of key focus for us at present – through both organic growth and further acquisitions.”
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