Insurer
NFU Mutual, which is celebrating a century on the Isle of Wight this year, has collaborated with the island’s official tourism marketer.
“We are delighted that NFU Mutual has partnered with us to pursue a common goal in improving tourism and securing a strong future for the Isle of Wight,” said Visit Isle of Wight chairman and director Simon Dabell. “We are committed to promoting the island as a unique and vibrant destination for all kinds of people, businesses, and educational institutions and NFU Mutual’s contribution to helping us promote this further and wider is invaluable to the island’s future.”
According to the announcement published by Visit Isle of Wight on visitwightpro.com, the UK’s largest rural insurance company is supporting its industry website and communication endeavours aimed at not only boosting tourism but helping related and local businesses as well. It said the tie-up will also see improved press office activities on the mainland to garner further media exposure for those who pay the Wight business improvement district (BID) levy.
“As a local boy who grew up in Cowes, I’m personally very excited to be working with Visit Isle of Wight,” commented NFU Mutual hospitality and food & drink specialist Darren Seward. “NFU Mutual prides itself on its local roots, working with businesses including The Garlic Farm and The Royal Hotel in Ventnor, and we truly believe the island is a perfect destination for multiple purposes.
“Our aim is to use our hospitality expertise to promote the island to tourists and support local businesses through one-to-one advice, the sharing of expertise and thought leadership articles, forums, and events.”
Sue Emmerson, press officer for Visit Isle of Wight, noted that NFU Mutual’s sponsorship has been invested in an additional press agency and on enhancements to the abovementioned partnership website and to the industry newsletters sent out to businesses.
“This website provides additional resources, information, and opportunities for tourism businesses on the Isle of Wight to make the most of the Wight BID and the marketing and press activities carried out by Visit Isle of Wight,” said Emmerson. “We’ve already seen a significant increase in the value of media coverage about the island in mainland and overseas press, which is very good news.”
Seward added: “We share Visit Isle of Wight’s passion for a sustainable future for the Isle of Wight and are very much looking forward to working with the team to secure this.”
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