As the insurance profession’s ‘war for talent’ continues, the 2022/23 New Generation Programme Broking group used their time on the CII’s flagship talent scheme to try and reposition the way in which young people view insurance careers.
This year’s ‘New Gen’ Broking group were inspired to give back to the profession by using the programme’s resources to help the sector attract new talent. For the nine group members, the mark of a successful project would be to create something that could be used by any organisation, company, or individual in insurance working on talent attraction endeavours.
In the ‘Insurance Influencer’ CII Radio podcast episode, group members Florence Dennis, Charlotte West, and Yasmin Van Der Veen recalled an early discussion where they identified that, as the saying often goes, the majority of the group had initially ‘fallen in to insurance’. Nevertheless, like so many insurance professionals, they are all incredibly passionate about their careers, which they find to be enjoyable, and fulfilling, and very different to what they had previously perceived an insurance career to be like.
The challenge was to identify the disconnect between general perceptions of insurance careers, and the reality. They considered that general perception to be boring, unidimensional, and uninspiring, while the group believed this to be a far cry from the reality of their own experiences. The next step was to find an effective way to share a more accurate picture of insurance careers, in a way that would inspire younger audiences to consider finding out more about what this career path might entail.
It’s been two weeks since the group launched their Insurance Influencer campaign, sharing the campaign’s video asset in a media briefing and on social media posts.
They have had a fantastic reception from the professional insurance community online. The group produced an exciting, uplifting and fast paced depiction of the many different career avenues that exist within the profession, such as marketing, sales, data analysis and relationship managing, working across areas such as cyber, fine art, marine, and aviation.
In addition, the video showcases how insurance ‘makes things happen’; for example, enabling marathons to run, farmers to farm, and cargo to go. These are just a few extracts from the video, that serve to remind audiences that insurance isn’t just about cars and building contents. In fact, one would struggle to identify an area within society that isn’t enabled by insurance. In doing this, the group simply and succinctly encourage audiences to reconsider the common misconceptions about insurance careers.
Alongside the attention-grabbing video asset, the New Gen group created an accompanying digital flyer, to provide more in-depth information about insurance careers, including common myths and misconceptions, the role of insurance in areas such as environmental, social and governance (ESG) policies, and the Associateship of the Chartered Insurance Institute (ACII) pathway.
The Insurance Influencer campaign assets are freely available for download and use within any activity that may be deemed valuable to the insurance profession. They can be accessed at www.cii.co.uk/insuranceinfluencer.
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