Specialist disability insurer Fish Insurance, based in Preston,
Lancashire, has set its sights on expanding its market share following its recent acquisition.
Fish was recently acquired by PIB Insurance from Capita and will now offer both serious illness and life insurance to its 80,000 customer base via VitalityLife.
According to the company’s managing director, John Garrard, it’s an important step as many disabled customers may think that life insurance is not available to them.
“Fish Insurance has cultivated an enviable reputation for providing specialist insurance to customers that have a disability and, or, a medical condition,” he said. “To enhance our customer offering, we decided that adding life insurance to our product portfolio was a logical progression.
“We want our customers to understand that life insurance isn’t out of their reach and to take advantage of cover that is affordable even when living with a pre-existing medical condition or disability.”
Initially, Fish will offer both level term and decreasing life insurance and serious illness cover with additional lines to follow next year.
According to the company’s head of partnerships, Diane Caplehorn, it’s a product that customers have been demanding.
“After comprehensive market research and tests, we found that a life insurance offer was an important product that charities could offer their members, and VitalityLife provided a concept that was centred on wellbeing and not just a policy,” she said. “VitalityLife helps people improve their lifestyle to lead a healthier and longer life.”
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