A-Plan Insurance, just like Aston Lark, is now known as Howden.
Currently led by chief executive Kelly Ogley (pictured), A-Plan became part of Howden in 2021 as a result of the “UK broking powerhouse” deal that was first announced in 2020. A-Plan’s arrival meant the significant expansion of Howden’s retail distribution and specialist product capabilities in the UK.
Subsequently, Howden also acquired Aston Lark, the plan for which was to combine it with Howden UK and A-Plan. As reported, Aston Lark began its rebrand countdown a week ago.
Reflecting on A-Plan’s own name change, Ogley said: “Two years ago we joined the Howden Group. Like A-Plan, Howden is a British business that takes a no-limits approach to delighting and caring for its clients. It was founded by David Howden and two of his friends in London in 1994.
“Since then, it has grown to be one of the UK’s largest independent insurance brokers, with offices all over the world that serve local people, locally. The culture hasn’t changed since David started the business – its client focus matches our own, and that’s why it’s a perfect home for A-Plan.
“When we joined the Howden family, we said we would change our name when the time was right. Now is that time, and I’m excited to announce Howden will be the new name for A-Plan from the beginning of October. That’s the only thing that is changing. The people that have looked after you will continue to do so from within our local communities.”
Other businesses that began trading as Howden today include Cotters Insurance Brokers and Bruce Stevenson Insurance Brokers. Aston Lark announced its swoop for Bruce Stevenson in 2021.
Meanwhile, aside from rebranding its subsidiaries, Howden now also sports a new look with its revamped logo.
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