Broker taps former X Factor crew member in marketing push

Role to leverage arrival’s media production experience

Broker taps former X Factor crew member in marketing push

Insurance News

By Terry Gangcuangco

Specialist insurance broker PolicyBee is about to leverage its latest hire’s media production experience.

Sarah Ayling-Bate (pictured), who has worked as a floor manager assistant on The X Factor finals, is now part of the Ipswich-based team and will be assisting with the production of videos for PolicyBee’s social media presence and website.

“Sarah will be a great addition to the team,” said PolicyBee marketing head Dominique Fell-Clark. “She is organised and proactive and we are confident she will make the role her own.

“We were particularly impressed with her media production background and digital media experience. As a digital broker, the use of visual tools across digital platforms is vital to building awareness of our brand and we are certain that her skills will be an asset to us.”

The new office assistant also brings experience from television series Flog It! and from working on promotional materials for ski racer Jasmin Taylor.

“It is an exciting time to join PolicyBee and I am pleased to be part of such a dynamic team,” commented Ayling-Bate. “I am looking forward to learning more about the insurance industry and hope that my experience can contribute to the success of the company.”

 

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