Aviva has introduced changes to its digital commercial combined insurance (CCI) to improve accessibility for brokers handling larger and more complex risks.
The updates include expanded underwriting capabilities, broader coverage options and enhanced risk management tools.
To assist brokers in placing complex risks online, Aviva has established a dedicated commercial combined underwriting team. Based in Perth, the team consists of 16 experienced underwriters who will look to address broker concerns about the challenges of placing higher-risk policies digitally.
Brokers are also encouraged to engage with underwriters at the pre-quote stage to discuss trade classification and other factors that could affect coverage. This approach aims to improve accuracy in policy placement and support brokers in securing competitive quotes.
Aviva has expanded the coverage criteria for CCI, allowing more businesses to be insured online.
The policy now accommodates businesses with up to 10 premises and a maximum turnover of £10 million across sectors such as manufacturing, wholesale, sports, arts, community, and leisure.
A new ‘All Risks’ section has been introduced, allowing clients to specify the value and type of items covered. Additionally, brokers can now select multiple trades for a single risk, offering greater flexibility in defining business activities. This change aligns with the evolving nature of businesses and their insurance requirements.
The underwriting appetite has also been extended. Businesses exporting to the US and Canada can now have up to 50% of their turnover derived from these markets, an increase from 35%. More than half of the trades involving Asian imports are now eligible for quotes without requiring referral.
Aviva has introduced digital tools to help brokers identify coverage gaps and manage underinsurance risks more effectively. Its Fast Trade platform now includes a client dashboard that utilises artificial intelligence to generate cross-sell recommendations. Additionally, an underinsurance flag alerts brokers to potential shortfalls in coverage, helping them address risks proactively.
“Looking ahead to 2025, we have ambitious plans to move towards a modular product offering, further simplifying the trading process for brokers,” said Rebecca Gambrell, MD SME and Delegated Authorities at Aviva.
Last month, the company’s global corporate and specialty division introduced political violence and terrorism, and accident and health insurance to the Lloyd’s market utilising the platform. The offerings are available for binding last Feb. 1.
