The global insurer said that the new team members will focus on strengthening the company’s presence in the UK & Ireland, the Nordics, and the Benelux region, reporting to Eugene Plug, head of e-commerce for Northern Europe.
The new members (pictured above, from left to right) are:
Kelly Feeley and Blair Pusey have joined to lead e-commerce sales growth in the UK & Ireland, while Johan Bergström takes on the role of sales manager for e-commerce in the Nordics.
Feeley has held business development and sales roles in New York, Madrid, and Paris, with experience in fintech, payment solutions, and cybercrime technology.
Pusey brings 14 years of experience in credit insurance and commercial banking, having held senior positions in sales and partnerships, including leading the sales team at a digital insurance platform for SMEs.
Bergström, based in Sweden, has worked in customer engagement and strategic sales planning, focusing on e-commerce growth.
Meanwhile, in the Benelux region, Alexander van Dijk has been appointed as sales manager for e-commerce. Richie Pamma has transitioned to the role of e-commerce customer success manager for Northern Europe after five years with Allianz Trade.
Van Dijk, based in the Netherlands, has 18 years of experience in financial services, specialising in KYB solutions and account management.
Pamma previously served as assistant head of risk underwriting in the UK & Ireland and has experience as a credit manager for Blue-Chip companies.
Allianz Trade highlighted the expansion of the e-commerce team as aligning with increasing demand for flexible payment options in online B2B transactions.
Earlier this month, the company also announced changes to its regional leadership teams, with James Daly, CEO of Allianz Trade in the Americas, set to retire on June 30, 2025. Sarah Murrow, currently CEO of Allianz Trade in the UK & Ireland, will succeed him as of July 1, 2025,
In March 2024, Allianz Trade launched the Allianz Trade pay solution, integrating trade credit insurance with e-commerce and KYB principles. The solution allows B2B sellers to offer deferred payment options at checkout while mitigating credit risk.
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