Headquarters address: Prudent House, 50 Yardley Rd, Birmingham B27 6LG, United Kingdom
Year established: 2002
Size (employees): 100+
Underwriting expertise: Business, property, personal, and private medical insurance
Key people: Alex Alway (group chairman), Anthony Adler (chief executive officer), Neil Thomsett (director), Johann Davey (finance director), Jo Knock (head of operations), Luke Stevenson (regional director)
About Adler Fairways
As a leading Chartered Insurance Broker, Adler Insurance Brokers Ltd, now known as Adler Fairways, has been building its reputation as a supplier of exceptional services to its clients for over 30 years. The business, which specialises in construction risks and business insurance, is passionate about challenging the status quo and investing in the future through committing to new products and developments and implementing a digital focus.
Headquartered in Birmingham, the company also has locations in Kineton, Coventry Bristol, and Evesham, and is recognised both locally and nationally for combining professional expertise with a personal approach. Due to its expanding reach, Adler Fairways is now able to deliver its insurance and specialist knowledge in commercial, construction and property insurance to customers throughout the UK, as well as those within the West Midlands. The broker’s long-term goal is to become the independent insurance broker of choice in the Midlands and beyond. The company rebranded to Adler Fairways in 2021, following several acquisitions, which enabled it to open a further two offices in Evesham and Bristol.
For Adler Fairways, customer care is built into its very core and due consideration is taken by the organisation to ensure that its clients are offered the very best cover. The broker works with a variety of renowned insurance providers and offers key support at the time of a claim.
Adler Fairways holds the prestigious title of ‘Chartered Insurance Brokers’ as awarded by the Chartered Insurance Institute and has access to a wide range of insurer markets working in close partnership with leading insurers to deliver tailored and quality insurance policies.
Leadership team
The team at Adler Fairways is dedicated to positively changing the way consumers choose and buy insurance for their businesses. Among the members of the broker’s leadership team are:
Alex Alway, FCMA & CGMA – group chairman: Before forming Adler Fairways’ parent company, The UKGI Group, Alway served as group chief executive at a listed corporate intermediary business for 15 years. Following the sale of the business, he joined the board of Marsh UK as a non-executive for a year. Since early 2018, Alway has held several executive roles, including as chairman of Compass, Broker Network, and Paymentshield.
Anthony Adler, ACII – chief executive: Adler has a strong technical background and previously worked with RSA as an underwriter. He has extensive experience in advising on insurance and risk management solutions.
Neil Thomsett, Dip CII – director: Thomsett joined the company in 2012. He ensures that Adler Fairways delivers a first-class service to its clients by overseeing business strategy and internal infrastructure as well as heading up the group resources team. Thomsett was appointed to the Board in 2019.
The culture at Adler Fairways
The core values of this brokerage are ambition, customer-focus, community, and intergrity.
Alder Fairways’ ambition is to pursue new opportunities, adapt to fresh challenges, and strive to be at the cutting edge of insurance as leaders in the industry. By empowering its employees to build meaningful relationships with clients and provide the highest service standards, the broker maintains its customer-focus. It is also committed to making a meaningful contribution to the communities it serves through its business practices and social responsibilities. By maintaining the highest standards of professionalism and delivering business excellence, Adler Fairways exhibits its integrity.
Working at Adler Fairways
Adler Fairways is committed to enabling the professional development of its employees and to ensuring that employees receive all the support necessary to help them improve their skills and achieve their career goals.
The company promises this through its online learning platform which gives employees access to an extensive set of tools and learning materials with respect to multiple business areas. Also available to employees is a range of courses to help them develop essential personal and professional skills such as communication, leadership and presentation skills.
One in five of Adler Fairways’ customer-facing staff hold a Chartered Insurance title, while 60% hold an insurance qualification and the broker continues to support its employees in their pursuit of these qualifications.
Diversity and inclusion practices are an essential part of Adler Fairways’ culture and filter through to its hiring mindset which recognises that the diversity of talent within its organisation is the foundation of its success. The company is an equal opportunities employer which is committed to providing a culture of inclusion which values the individual strengths that each employee can bring to the team.
Rebrand comes with a couple of major changes
The acquisition is firm’s fourth in three years
New office to open as company looks to expand in the mid-market segment
A charity football game aims to help a facility for injured soldiers and their families at the Queen Elizabeth Hospital Birmingham
