Adler Insurance Brokers Ltd will now be known as Adler Fairways.
In a statement published by the Chartered insurance broker’s chief executive, Anthony Adler (pictured) explained: “We have taken the opportunity to rebrand following several acquisitions made by the group which have enabled us to open a further two offices in Evesham and Bristol.
“These supplement our existing Birmingham, Coventry, and Kineton locations and our intention is to continue to expand our team across the Midlands and beyond.”
Now trading as Adler Fairways, the firm specialises in property, construction, and business insurance.
“We are proud of Adler’s achievements to date, having grown the company from four initial staff members to a medium-sized broking business while maintaining Chartered status,” the CEO went on to note. “It is our intention to continue to implement our ambitious growth strategy in years to come.”
Meanwhile it was announced that, on top of the name change, Adler Fairways has also brought in a chairman and will become part of the UKGI Group.
According to the broking boss, the wider group structure will provide enhanced investment in areas like training and competency for Adler Fairways staff, in line with their continued focus on “the highest level of service” which Adler said is befitting of a brokerage with Chartered accreditation.
“While Adler Fairways will remain under my leadership as chief executive officer, I am pleased to have joined forces with Alex Alway who will join as group chairman,” he stated. “Alex has a wealth of experience across the broking sector.
“In addition, Adler Fairways will continue to benefit from the guidance and direction of Andrew Scott, a key player in the industry, whose investment in the company will remain critical as we pursue our growth strategy.”
The CEO also took the opportunity to express his gratitude for their clients, workforce, and partners, while offering assurances that Adler Fairways will remain not only ambitious but also independent.
