The rebrand is part of a broader strategic initiative to unify the company’s operations under a single global identity, a news release highlighted. RSA, originally established as the Sun Fire Office in 1710, has undergone several transformations over the centuries, most recently its acquisition by Intact Financial Corporation in 2021.
“The transformation of the UK business since it was acquired by Intact in 2021 has been exceptional,” said Charles Brindamour, chief executive of Intact Financial Corporation. “Intact has a global footprint with big aspirations for the future and RSA is already a significant contributor. Aligning under the Intact brand is a natural next step in our strategy to strengthen our leading position in the UK, Europe and Ireland.”
Intact Financial Corporation, headquartered in Canada holds a prominent position in specialty insurance lines globally and is a market leader in commercial insurance across the UK and Ireland. With approximately CA$24 billion in annual direct premiums and a workforce of 31,000, the corporation has grown through both organic expansion and acquisitions.
RSA’s UK and international chief executive, Ken Norgrove, described the change as a strategic evolution following the consolidation of RSA, NIG and FarmWeb in 2024.
“Having brought RSA, NIG and FarmWeb together in 2024, we said we would move to one brand in the UK,” Norgrove said. “As part of Intact we operate in an increasingly interconnected world and having a brand that unites our businesses globally will help in our ambition to outperform the market, become the UK’s best commercial insurer and grow our specialty lines business by leveraging Intact’s global footprint.”
The rebrand is expected to provide greater consistency across international operations and reflect the group’s wider global strategy. RSA noted it will continue to serve customers throughout the transition period, with no immediate changes to policies or service arrangements announced.
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