One insurer’s commitment to raising money for United Way has resulted in a record-setting amount of money raised by two-thirds of its staff.
Across the country, employees at
Economical Insurance dug deep and pledged more money than ever in support of United Way, the company’s signature charity.
“I am so proud of our employees,” said Karen Gavan, Economical’s president and chief executive officer. “Over the last two years, there has been an 11 per cent increase in personal pledges. As a company, we came through in a big way to not only beat our participation target, but exceed the dollars we’d hoped to raise as well. Together, we made company history.”
Every dollar an employee pledged up to $2,500 was matched dollar-for-dollar by the company. At the end of a fun-filled national campaign from November 17-21, a record-setting grand total of $618,672 was raised through the unprecedented participation of 67 per cent of employees.
“This wonderful generosity is going to make a huge difference in the lives of thousands of Canadians in need,” said Gavan. “As a company, we believe one of the best ways to give back to communities where our employees, broker partners and customers live is by giving to United Way.”
‘Changing lives’ was the focus and theme of Economical’s 2014 campaign which helped to create a personal connection between employee donors and the recipients of United Way services.
Employee volunteers are always an integral part of the company’s annual United Way campaign, Gavan pointed out. This year was no exception, with 132 Economical staff volunteering to support the campaign with IT support, event planning, games, prizes, departmental ambassadors, opening and closing ceremonies, and communications.
