“With more than eight million active Australian users, WhatsApp makes sense because so many of our customers are already comfortable with it.”
Those were the words of distribution head Melissa Callaghan when insurance provider AAMI announced the addition of social media platform WhatsApp to the channels through which customers can contact a local specialist if they need help lodging a claim or have questions about either a new policy or their existing cover.
According to AAMI, it is the first Australian general insurer to be reachable on WhatsApp.
Callaghan noted: “Enabled by our technology partner Sprinklr, launching AAMI on WhatsApp provides our customers with more choice. We know our customers live busy lives and can’t always talk on the phone; WhatsApp gives customers the choice to get help on the go and save time.
“AAMI remains committed to providing peace of mind through great products and exceptional service. Our latest service offering demonstrates that we get what our customers want, and it’s another example of how AAMI does more to make life and insurance easier for Australians.”
