AIA Australia will be the principal partner of Melbourne Victory Football Club (Melbourne Victory) for the 2023/24 Isuzu UTE Finals Series.
The partnership will see AIA’s logo featured on the club’s front-of-shirt as the team begins its Finals campaign against Melbourne City at AAMI Park.
“We’re thrilled to have AIA Australia as our principal partner for the upcoming Finals Series,” said Melbourne Victory managing director Caroline Carnegie. “AIA is a global brand that partners with some of the biggest teams in world sport and to see them featured on the front of our jerseys for the Finals Series is an exciting prospect for Melbourne Victory.”
Carnegie said both organisations share a commitment to promoting sports as a vehicle to inspire, connect, and improve health outcomes.
“We look forward to working with AIA to heighten our ability to achieve those goals and continuing to grow our relationship and shared aspirations together,” she said.
AIA Australia CEO Damien Mu emphasised the potential of the collaboration.
“We’re thrilled to partner with the powerhouse that is Melbourne Victory for a thrilling competition. We’ve been following the team’s success over the last few years and are excited to team up,” he said. “As a life and health insurer, we’re passionate about helping Australians live healthier, longer, and better lives. We believe in the power of sports to encourage healthy lifestyles and keeping active across all ages and all abilities.
“We look forward to working with the club to see the positive impact of our partnership and the connections we can foster with its ardent fan base.”
The new playing kit for the Finals Series will prominently feature AIA’s logo, joining La Ionica and KFC, which will continue to appear on the back and sleeve of the jersey.
AIA recently rolled out a new brand campaign to celebrate the 10th anniversary of its health and wellbeing program.
