AIA Australia strengthens partnership with Melbourne Victory

AIA Australia has renewed and expanded its partnership with Melbourne Victory, becoming the club’s official life and health insurer and health and wellbeing partner for the 2024/25 and 2025/26 seasons. 

AIA Australia previously served as the club’s principal partner during the 2023/24 A-League Men’s Finals Series. During the season, AIA’s logo was featured on the Melbourne Victory front-of-shirt .

Expansion of AIA Australia’s partnership with Melbourne Victory

The new agreement represents a broader collaboration, with AIA Australia becoming the naming rights sponsor for Melbourne Victory’s health and wellbeing communications and featuring on the A-League Men’s training apparel.

The insurer also joins the club’s Victory In Business program as a platinum partner. 

Melbourne Victory managing director Caroline Carnegie emphasised the shared goals underpinning the partnership, including promoting positive lifestyle changes and long-term wellbeing for the club’s fans on and off the field.

“We’re thrilled to continue our relationship with AIA Australia as our official life and health insurer, and of course, our new health and wellbeing partner,” she said.

Promoting healthier habits

AIA Australia CEO Damien Mu (pictured centre) noted the importance of using football as a platform to promote healthier habits among Australians. 

“As a leading life, health, and wellbeing insurer, we want to encourage Australians to lead a healthier, longer, and better life. We look forward to working with the team to drive awareness and deeper engagement across their fan base to promote active participation in sports and healthy habits,” he said.

The partnership includes initiatives aimed at connecting fans with health and wellness programs, encouraging broader community participation, and fostering positive lifestyle changes.

Supporters will have opportunities to engage in activities that focus on physical fitness and overall wellbeing. 

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AIA Australia bolsters customer care

AIA Australia and Melbourne Victory expanded their partnership after the insurer introduced a new wellbeing team to better support its life and health insurance customers.

The insurer’s Shared Value Partnerships team now comprises three main functions, with the wellbeing team delivering programs tailored to clients’ needs through the AIA Embrace platform.

As part of the overhaul, registered psychologist Lucy Hartley has been appointed as the head of the wellbeing team. She works alongside Nicole Gallagher, Catherine Zaman, Rebecca Gallagher, and Jennifer Argus, who have been appointed as team managers.