Zurich Financial Services Australia has confirmed the extension of its sponsorship deal with the National Rugby League’s (NRL) Wests Tigers through the end of the 2027 season.
The partnership, which began in 2022, includes Zurich’s continued involvement with the club’s men’s and women’s teams.
The initial agreement saw Zurich secure naming rights to the Wests Tigers’ training and administrative facility, known as the Zurich Centre.
In the years following, Zurich expanded its involvement to include sponsorship of the women’s team for two seasons and will begin sponsoring the men’s team in 2024.
The renewed agreement ensures Zurich’s branding will remain prominent, with the logo displayed on the front of the women’s team jerseys and on the sleeves of the men’s team uniforms.
Wests Tigers CEO Shane Richardson reflected on the growing collaboration.
“Our relationship with Zurich has strengthened year on year, and we are delighted to see this partnership continue to grow. First it was the Zurich Centre, and then an increased involvement with our women’s team, and now Zurich will be on our NRL jerseys as well for the next three seasons,” he said.
Linda Griffin, head of brand, marketing, and corporate affairs at Zurich, emphasised the partnership’s success and longevity.
“We are proud to extend our partnership with the Wests Tigers for a further three seasons following two successful years working closely together on several important initiatives,” she said.
Griffin also highlighted the partnership’s role in the community, referencing the “Grassroots to Greatness” program, which delivered $23,000 in football equipment to junior rugby league clubs across Australia.
The program, alongside access to upgraded training facilities, underscores Zurich’s broader investment in the sport.
The extended sponsorship deal with Wests Tigers follows the expansion of Z Zurich Foundation and UNICEF’s global mental health partnership, “Thriving Together,” aiming to improve support systems for young people over the next three years.
The renewed agreement is expected to benefit 11 million individuals globally through interventions targeting policy reform, community initiatives, and direct engagement.
The partnership’s first phase, which reached over 900,000 adolescents and their caregivers, prioritised enhancing mental health systems with both in-person and digital tools.
Building on these results, the next phase broadens its reach to 15 countries, including Argentina, Bangladesh, Bhutan, and Mexico. Special attention is given to vulnerable groups, including migrants and refugees.
The initiative integrates mental health resources into schools, community programs, and digital platforms, working closely with policymakers to improve national frameworks.
