Vero has announced the launch of a new contingency planning tool designed to help brokers get closer to their clients.
The tool, launched following the completion of the 2017 Vero SME Index, looks at different risk scenarios that could impact a business in a multiple choice format. The tool calculates information based on each answer and offers areas of mitigation and insurance to consider and details on how a broker may be able to help.
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“Contingency planning is not the sexiest of topics, and it is not something you get to talk about every day because unfortunately you just don’t have that conversation,” said
Anthony Pagano, head of commercial intermediaries at Vero.
“However, this is very simple. Over a couple of minutes at most, it highlights and broadens the exposures that a client wouldn’t have thought about.”
Pagano said that the idea of brokers helping clients prepare for the unexpected will help the intermediary market highlight its value.
“What this does is it just creates an opportunity for clients to see insurance differently through the risk exposures of their own business,” he said. “The brokers can have a different conversation that they generally wouldn’t have had just by utilising these tools, again completely unbranded, that make clients think differently.”
The tool carries no Vero branding as each individual broker is given a unique URL link to send directly to clients. After the tool has been filled in, it is returned to the broker with a call to action for the client to seek additional advice in areas of concern that are highlighted after they complete the questionnaire.
“It is completely no touch from the insurer, there is no fear of the broker thinking ‘we are trying to have a relationship with the client unnecessarily’. This just gives them the power,” Pagano said. “We are making them look like the hero to their clients through all the insights we have come up with.”
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