Life insurer TAL has formalised a new three-year partnership with the Heart Foundation, reinforcing its long-term commitment to preventative healthcare.
The alliance is part of TAL’s broader Health for Life program and aims to increase awareness and early action around cardiovascular health risks among Australians.
The initiative is set to support the Heart Foundation’s prevention campaigns, medical research, and services for people living with heart conditions.
Through this partnership, TAL will extend its reach to customers and the wider community with information about modifiable risk factors and proactive health management.
TAL’s support coincides with the launch of its HeartChecker campaign, which incorporates tools such as the Heart Age Calculator and educational content developed in collaboration with the Heart Foundation. The insurer noted that the campaign will focus on prevention messaging for younger demographics, whose lifestyle choices can significantly influence future cardiovascular outcomes.
Heart Foundation CEO David Lloyd (pictured right) said the collaboration enhances the organisation’s ability to promote risk factor awareness and behavioural change.
“What you do now can impact the health of your heart down the track. It’s never too early to start thinking about your risk factors for heart disease and taking small actions that can deliver a big gain for your health,” he said. “We share a goal to reach more people in Australia with the message of preventative health. By partnering with TAL, we’re able to reach millions of their customers with this important information.”
TAL chief customer and brand officer Alex Homer (pictured left) said the partnership aligns with the company’s focus on promoting healthier living through accessible resources.
“At TAL, we want to support better health for our customers and the community, at every stage of life. By partnering with the Heart Foundation, a leading authority with years of expertise, we can provide evidence-based tools and information to help more Australians improve their heart health,” he said, adding that HeartChecker is one way the company is helping make heart health easier to understand and prioritise.
TAL highlighted that fixed risk factors such as age and family history remain significant, but behavioural changes – such as avoiding tobacco use, managing blood pressure, and staying active – can reduce overall risk.
Data from the insurer showed that conditions affecting the circulatory system accounted for 9% of all claims, of which 55% are life insurance death claims in the most recent financial year.
In addition to the new partnership, TAL reported that more than 260,000 Australians accessed its Health for Life services in the past year. These included the Health Scout digital screening tool and Headlight, an online mental health support platform.
TAL also introduced changes in August 2024 to its Health Sense Plus program to improve customer engagement with preventative care.
Eligible policyholders under TAL’s Accelerated Protection product line can receive a 5% discount on lump sum premiums every two years by confirming completion of a general health screening.
The updated process eliminates the requirement to submit BMI data or upload medical records, streamlining access to the discount.
Health Sense Plus, first launched in 2019, was developed to reward customers for regular participation in health checks, including early detection screenings for conditions such as skin cancer.
