Following the successful launch of its concept stores in Parramatta and Brisbane,
Suncorp has made an important step in revolutionising its retail store network with the establishment of the Discovery Store.
The two-storey, 446-square-metre store – strategically located in Pitt Mall – will open its doors to consumers starting Dec. 14, to provide them with an immersive retail experience and access to Suncorp's marketplace of products.
“The Discovery Store is designed to be a gathering place for the community and to be accessible to all,” said
Michael Cameron, Suncorp CEO and managing director. “It will be open seven days a week and open for late trading. We want people to drop in, bring the whole family along, have a coffee, and explore what’s on offer. We know customers fall in love with a home, not a home loan, and so in our Discovery Store, we will be having conversations that shift the focus away from financial products, to be about each customer’s life goals.”
Cameron said the Discovery Store is the “physical embodiment” of their marketplace strategy.
“It will be a destination for customers, where they can experience the marketplace firsthand, having solutions tailored to them, drawing on everything Suncorp has to offer, as well as innovative solutions from our third-party partners,” Cameron said.
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