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Insurer RAC has released a new children’s storybook as part of The Elephant in the Wheatbelt project, a regional road-safety initiative aimed at raising awareness of Wheatbelt’s poor road-safety record.
Through the storybook, titled 'My Family, The Elephant and Me', written and designed by Perth teacher and artist Sean Avery, RAC seeks to impart the message: “We travel safe or not at all.”
The books will be delivered free of charge to all primary school students over the next six months across the region.
“The Elephant in the Wheatbelt project started a long-overdue discussion about the devastating impacts of road trauma, and we want to make sure it remains a continued reminder of road safety,” said Will Golsby, RAC general manager for corporate affairs. “Whether around the dinner table, at a backyard BBQ, or during the weekly shop, our hope is this book will inspire important conversations about road safety and will sit firmly in the hearts and minds of Wheatbelt residents for generations to come.”
Also as part of the campaign, RAC has commissioned six artists to paint unique elephant murals in towns across the region.
“We hope these storybooks and mural installations will help spread the elephant’s message, because there is an elephant in everyone’s community, and people of every age have the power to help improve road safety in their region,” Golsby said.
