As the anticipation for the Toyota AFL Finals intensifies, QBE Insurance and the Sydney Swans are celebrating their 38-year partnership with a new Out-Of-Home (OOH) brand campaign.
The campaign’s hero visual showcases Swans star Isaac Heeney celebrating on the field at the Sydney Cricket Ground, with QBE’s branding prominently displayed in the background. This image encapsulates the persistent support QBE has provided to the Swans throughout the years, the company said. The campaign also extends across Sydney’s transportation network, with trams wrapped in QBE’s signature cyan. The signage is designed to transform every passenger into a Swans supporter, encapsulating the city’s collective excitement for the finals.
Inside the trams, passengers are greeted with posters that creatively reinterpret the traditional tram line map. Instead of stations, each stop represents a significant game in the Swans’ journey to the finals this season. The posters invite all Sydneysiders to join in this journey, whether by attending the games or engaging with the QBE Swans Hub, which offers fans a chance to win prizes as part of the campaign.
“This campaign is about more than just celebrating a successful season; it’s about honouring the resilience and passion that the Swans and their fans have shown over the years,” said David Hirsch, general manager of marketing at QBE Australia Pacific. “We’re proud to have been part of this journey and look forward to what’s next.”
Over the years, QBE and the Swans have been actively involved in supporting local Sydney initiatives and grassroots sports, including through the QBE Sydney Swans Academy. This academy has been instrumental in fostering young talent and promoting the strength and perseverance of the broader community.
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