NRMA Insurance, in partnership with its newly appointed creative agency The Monkeys, has released a short film to inspire Australians to drive safer this holiday season.
The two-minute film, titled 'Long Way,' is the first piece of work The Monkeys created for the NRMA Insurance brand, and marks the shift in brand direction for the insurer under the leadership of Brent Smart, chief marketing officer for
IAG and its stable of brands.
“This is a return to the type of storytelling and tone of voice that has made the NRMA Insurance brand loved, and signals the new direction we are taking the brand in,” Smart said.
The film is about a girl named Cindy who misses her grandparents at Christmas, and her grandparents who embark on a slow but safe journey to surprise their little girl on the big day. It was directed by Christopher Riggert, and features a moving soundtrack with vocals by singer-songwriter Tom Odell.
The film is a timely reminder for drivers, as claims data shows an increase in car collisions over the holiday period – and at the same time, “a gift... to convey the warmth and emotion of what's truly important this time of the year,” said Scott Nowell, co-founder and chief creative officer for The Monkeys.
NRMA Insurance, a staunch advocate of safer driving and the only insurer in Australasia with a dedicated research centre, is also piloting Safer Journeys, a new app that would help motivate drivers to 'switch off' their mobile phone while on the road.
The film goes live on Dec. 10 across broadcast, cinema, customer, and social media channels. The film can be viewed
here.
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