NRMA Insurance’s “First Nations” campaign has nabbed Outdoor Media Association’s (OMA) 2019 Creative Collection Grand Prix award.
The NRMA campaign, created in collaboration with three Aboriginal land councils and three Aboriginal artists from Wonnarua, Wiradjuri, and Dharawal countries, was recognised as the uncontested winner among the more than 79 out-of-home (OOH) campaigns submitted as part of OMA’s creative collection competition, which celebrates great outdoor creative in the market.
“2019’s winning campaign exemplifies the power of an out-of-home advertisement executed with simplicity and beauty,” said Charmaine Moldrich, OMA CEO. “The clever use of the fabric of large-format signs by NRMA to drive awareness and engagement with the traditional lands and identities of Aboriginal people was considered by the judges a wonderful use of out of home.”
NRMA Insurance’s First Nations campaign also bagged the Big Bold and Bright category.
