NRMA Insurance has released a new advertisement featuring animal home conservation, in line with the theme, “Every Home Is Worth Protecting.”
The new ad, created by The Monkeys with the help of Revolver director Gary Freedman, sees the return of Sammy and new ally Ruby protecting Arlo the koala's home by creating signs to mark out a safe sanctuary for koalas.
“Nothing matters more than the feeling of security you get from your home. In our latest campaign, we continued the story of Sammy as he tries to help safeguard koala homes that are under threat," said The Monkeys creative director Barbara Humphries, as reported by AdNews.
“The campaign is designed to demonstrate our understanding that there is more to a home than it being just the bricks and mortar we live within.”
The campaign helped NRMA become the third strongest brand in Australia and the strongest insurance brand in the world, based on Brand Finance's Strength Index. It also won a Gold Effie last year, and this month a Gold Tangram for Effectiveness.
“The Koala work has been incredibly effective for our brand and business,” said IAG chief marketing officer Brent Smart. “We resisted the temptation for a shiny new creative idea and have doubled down on our commitment to this as a long idea that will keep building our brand.”
NRMA confirmed that it will continue to work with Conservation Volunteers Australia and Port Macquarie Koala Hospital.
