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MLC Life Insurance has announced that it is changing the way it provides support to financial advisers through the introduction of business engagement managers (BEMs).
MLC Life's BEMs, introduced in May of last year to the company's retail advised division, aimed to help advisers better understand changing customer needs and how to build long-term customer relationships.
“We know advisers are specialists in providing financial advice, but historically haven’t been experts in marketing activities, latest fintech capability, or customer engagement,” said Sean McCormack, acting chief customer officer for retail advised insurance. “Our BEMs are here to support them to build the skills and resources in these areas to better interact with their customers.”
The life insurer said the roles, which add to the support provided by MLC Life, were “designed to support the future needs of a new generation of advisers who are hungry for insights and looking to do things differently.”
BEMs work with adviser businesses for up to 12 months to provide them with the tools to actively improve their customer engagement strategy.
In the 12 months since BEMs were introduced, seven people have been appointed to these positions in Victoria, New South Wales, Queensland, Western Australia, and South Australia, and have worked directly with more than 120 advisers to improve their businesses.
