Kogan.com has announced a new partnership that will enable the ASX-listed consumer brand to offer affordable health insurance to its growing Australian e-commerce market.
The three-year agreement with Medibank Group will enable the online retailer to offer budget health insurance policies under a new brand, 'Kogan Health.' The deal will be administered via Medibank's wholly-owned subsidiary, Australian Health Management (ahm).
Kogan Health is set to launch its health insurance offering in the second half of this financial year.
David Shafer, executive director at Kogan.com, said the tie-up with Medibank will allow the recently-voted “Australia's favourite online retailer” to bring healthy competition to the industry and make health insurance more accessible to the public.
"Our strategy to create a portfolio of businesses – all connected through the Kogan brand and all focussed on delivering more affordable goods and services by leveraging our digital expertise – is working,” Shafer said. "Non-insurance and under-insurance is a growing problem in Australia, with millions of individuals and families not having the level of health cover they may need. We work hard to help serve our community of more than eight million subscribers. Kogan’s mission is to make in-demand products and services more affordable and accessible, and we think consumers of health insurance stand to benefit greatly from more competition.”
“Kogan.com has been very good at creating a sharp, low-fuss online experience for value-conscious customers,” said David Koczkar, Medibank group executive, chief customer officer. “So this partnership is a great match, and we’ll be able to do something different and attractive for Kogan Health customers.”
Kogan – whose portfolio of businesses includes Kogan Retail, Kogan Marketplace, Kogan Insurance, Kogan Mobile, and Kogan Travel – has also announced plans to create a competitive NBN offering in partnership with Vodafone in 2018.
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