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An industry first partnership aims to give the insurance industry insight into customer buying patterns using a new combination of qualitative and quantitative data.
The partnership brings together actuarial firm Finity with global measurement company Nielsen and will look to help brokers and insurers learn more about the buying habits of customers and improve communication between company and customer.
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Aaron Cutter, Finity director, said that the partnership will create a customer analytics platform that is not currently available in the Australian market and will allow the industry to delve deeper into customer behaviour.
“It will enable finance and insurance businesses to accelerate and vastly improve marketing ROI by closing the loop on understanding customer value, with how to reach them,” Cutter said.
Nielsen research will give insurance organisations access to insights on consumer decisions, which can be used alongside Finity data to help businesses target specific customer segments.
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