Ensurance Ltd has entered into an agreement with Compare the Market (CTM) that will allow it to feature and sell its own branded Home and Contents policies through the insurance comparison website.
The agreement will significantly expand the insurer’s market reach as CTM is one of Australia’s largest insurance comparison websites that caters to some 400,000 users a month.
Stefan Hicks, managing director of Ensurance, commented on the deal: “This is an exciting opportunity for us to partner with a likeminded digital associate that is disrupting the insurance industry. The synergies this agreement creates for both companies are significant given Ensurance’s ability to create unique and highly-rated insurance products and CTM’s market leading distribution channel.
“The value proposition of the Ensurance platform is starting to gain recognition among the leaders in the insurance industry and we are close to adding more distribution partners to our network. The next few months will be a particularly exciting period of growth for our company,” said Hicks.
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