EBM RentCover has taken on a smart new look and developed a range of interactive marketing collateral to help property investors and property professionals make informed choices about landlord insurance.
Sharon Fox-Slater, EBM RentCover managing director, said the landlord insurance provider “has gone back to basics” with its major rebrand, which reflects the company’s focus and commitment on education and proactive customer service and support.
“We wanted our brand to truly encapsulate the essence of who we are and what we do,” Fox-Slater said. “Our new identity better captures our desire to educate and empower property investors and property professionals with the tools needed to better understand the importance of landlord insurance.”
As part of the rebrand, the company’s website has also been refreshed and now features an info centre, designed to provide expert guidance on landlord insurance matters.
Fox-Slater said the company makes sure its clients are well informed about the value of landlord insurance by keeping its service model “local and human.”
“When a client calls us, they get to speak to a real person based in Australia, not a machine or offshore staff member,” Fox-Slater said. “And we don’t have chatbots either. In fact, our expert care team takes around 80,000 calls each year and is empowered to really assist with information about insurance products or claims.”
Fox-Slater said the company wanted to offer more than landlord insurance, but also proactive service and support.
“We want to ensure our customers have an absolute understanding of what they are covered for so they can be confident when it comes to making a claim,” Fox-Slater said. “With this understanding comes certainty they are partnered with the right landlord insurance provider. Empowerment through education lies at the heart of our company. It guides everything we do and ensures we deliver proactive customer service and comprehensive support from cover to claim. It makes us easy to do business with.”
Established in 1991, EBM RentCover has evolved from a single-person start-up to a national operation with more than 100 employees who work hard to educate and protect more than 150,000 policyholders.
