CUA has launched an Australia-first chat app that allows users to select a personal banker to assist with their banking and insurance needs.
The iM CUA app can be downloaded from iTunes or Google Play to a compatible Apple or Android mobile device, enabling members to choose a personal banker who can assist with a task as simple as increasing their daily transaction limit or applying for a new CUA product.
“Members log in to the app using their member number and alphanumeric Web Access Code (WAC), just as they would when they access CUA’s online banking or mobile banking app,” said Rob Goudswaard, CUA CEO. “We use industry-standard security protocols to encrypt messages that are exchanged between a member and an iM CUA personal banker, so members can have confidence that their information is secure.”
Goudswaard said unlike other instant messaging apps in the financial industry, iM CUA is “the only app in Australia where you know you are chatting to the same personal banker every time you log on – they get to know you and you can build a more personal connection.”
Goudswaard also said the new app was rolled out just in time for Christmas and the summer holiday season.
“This app is a great option for members wanting to avoid queuing at a branch or waiting on the phone to chat to someone about their banking or insurance in the frantic weeks leading up to the festive season,” Goudswaard said. “For those members heading away on holidays, whether it’s within Australia or overseas, they can have peace of mind they’ll be able to chat to a CUA personal banker from wherever they are – whether they’re lazing on the beach, camping with the kids or jetting off to Hawaii. And once you’re set up, iM CUA is a convenient option at any time of the year.”
