CUA, Australia's largest credit union that provides financial, health, and insurance offerings, has teamed up with ASX-listed Flamingo to pilot the fintech company's chatbot and support its members purchasing health insurance.
The deal will allow the firm to deploy “ROSIE,” Flamingo’s cognitive virtual sales assistant, on the CUA Health web channel for a three-month pilot, after a period of learning commonly asked questions and answers.
“Consumers are becoming more financially and technologically savvy, and there is an ever-increasing number that prefer the convenience and accessibility of a digital sales channel,” said CUA Health CEO Philip Fraser. “ROSIE has the ability to cater directly to this growing market while also supplementing our personalised interactions with members, managing many of the most common health insurance inquiries. This channel is certainly not a replacement for our human service team – rather it provides us with a huge opportunity to grow our health member base by lifting the number of quote requests that are followed all the way through to taking out a policy.”
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