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In a bid to remove the stigma associated with traditional employee-assistance programs (EAP), Davidson Trahaire Corpsych (DTC), part of global specialist travel insurer Cover-More, is pioneering a new model, and will rebrand to mark the move.
The new brand, Benestar, brings together DTC, Stratos, Prime XL and Springboard Health, and Performance.
Benestar Group CEO Michele Grow said Benestar means ‘wellbeing’ and captures the essence of the shift towards holistic health and wellbeing for employees.
“We currently look after more than 2.4 million employees in about 2,000 organisations in Australia and around the world,” Grow said. “And in the past few years, it’s become obvious that employers are looking for a more positive and affirming health and wellbeing model—one they can promote constructively to their employees. We are offering services that all employees can access proactively, rather than offering assistance focused on the 10% of employees who previously used traditional programs when they had a concern or serious problem.”
Grow said Benestar aims “to make health and wellbeing an effortless and everyday proposition for individuals and organisations,” and that a happy and healthy workforce is a productive and engaged workforce.
“We have invested in new, interactive technology, such as the BeneHub App, to support the needs of today’s connected employees and to encourage greater individual accountability,” Grow said. “It’s all about helping people to be their best at work and in life.”
