Budget Direct, in collaboration with 303 MullenLowe, has launched its latest campaign installment featuring Special Detectives Sarge and Jac.
The new spot, titled “Budget Direct – UFO,” continues the “insurance solved” positioning for Budget Direct, and sees Jac focused on trying to understand why Gary is paying so much for his insurance.
“This part of the campaign shines a very bright light on another inexplicable reason why some people keep paying way more than they need to for their insurance,” said Jonathan Kerr, CMO at Budget Direct, in a B&T Magazine report. “We hope that the ad will encourage Australian’s to start 2020 off by saving on their car and home and contents insurance, with Budget Direct’s multi award-winning insurance.”
The creative, created by 303 MullenLowe, shot by Danny Kleinman through Rattling Stick / Good Oil Films, and photographed by Mat Baker through Louis & Co, will run across TV, cinema, online, outdoor/indoor display, and radio channels.
“Our work for Budget Direct continues to lead the category with campaigns that are entertaining as they are effective,” Nick Cleaver, CEO of 303 MullenLowe Australia, said in the B&T Magazine report. “Sarge’s single-minded focus to solve the conundrum of why people would needlessly pay more for insurance than they need to, provides the perfect comedic platform for the most extraordinary potential distractions to be ignored!”
