A leading brokerage says it’s thriving in a competitive field after resisting the temptation to outsource its digital strategy, opting to take ownership instead.
Earlier this month, SRG Group beat off stiff competition from six other brokerages to claim the prize for Best Digital Strategy at the Insurance Business Awards.
“The win was fantastic and good recognition for us after the amount of work we’ve put into this area of the business,” said group e-commerce manager, Luke De Laurence (pictured).
Speaking to Insurance Business about the firm’s success, De Laurence said SRG had invested significant resources into the area, so it didn’t have to rely on outside parties for innovation and progress.
“The reason we have been so effective is because we have taken ownership of our own digital environment; we aren’t outsourcing and we aren’t waiting for solutions to be invented for us,” he said.
“We are collecting and analysing data for opportunities, managing our client funnels and developing tools which join the dots between all of our various digital resources,” continued De Laurence.
“Importantly, we have a board of directors whom recognise how essential development in this area of the business is to our long-term success.”
When asked what else sets the firm’s digital strategy apart from other brokerages, De Laurence pointed to the company-wide integration and unyielding commitment to put customers first.
“We don’t really distinguish ‘digital strategy’ from the overall business strategy; digital resources and e-commerce is very much the world we live in now,” said De Laurence.
“While we have been innovating on the e-commerce front, traditional broking services and the client experience is very much front and centre of how we view the digital landscape,” he continued. “The core of our strategy is about capitalising on technology to increase our service delivery speed without dropping service quality.”
Unsurprisingly, the benefits are three-fold with both clients and brokers seeing improvements, SRG is also reaping the rewards.
“We are giving time back to our brokers and clients while also expanding our market reach,” revealed De Laurence. “The benefits are numerous; increased sales opportunities, increased sales conversion, increased retention rates, increased specialisation of our staff, happy clients.”
