Envest Group has announced plans to integrate its two wholly owned insurance broking businesses, Aviso Broking and PSC Insurance Brokers, under a unified structure.
The transition, set to take place over the next six months, will see Aviso Broking adopt the PSC Insurance Brokers brand and operating model.
Aviso Broking, which services clients along the eastern seaboard from Sydney to the Sunshine Coast, has been part of the Aviso Group network, comprising 11 independent brokerages. PSC Insurance Brokers, which operates across all major Australian cities, employs nearly 400 staff and specialises in small to medium-sized enterprise (SME) insurance.
With the merger, the combined entity will have 30 branches nationwide, serve more than 50,000 clients, and manage approximately $920 million in gross written premium (GWP).
PSC Insurance Brokers CEO Benjamin Goodall will oversee the expanded business.
“Both of these brokerages are striving for excellence in the SME sector, so it makes sense to bring them together under one banner,” Goodall said.
The transition will involve staff and branch realignments, with Aviso Broking’s workforce moving under the PSC Insurance Brokers structure. Office co-locations will be implemented where feasible, with some Sydney locations already consolidated.
Several leadership appointments have been confirmed for the combined business:
Existing leadership roles within Envest’s structure will remain unchanged. Darren Fenech will continue as chief operating officer, William O’Brien as regional manager for New Zealand, and Kirsty Roster as CEO of Workcover & SafeX.
Goodall acknowledged the contribution of David Bailey, former leader of Aviso Broking, saying: “I’d like to thank David Bailey for his leadership of Aviso Broking and for his instrumental role in helping bring the businesses together. His contribution has been invaluable, and we’re grateful for his ongoing support as he continues to provide guidance to the business.”
Following this consolidation, Envest Group will continue to operate under a three-tiered broking structure:
Aviso Broking will maintain its Australian Financial Services Licence (AFSL) during the transition. The integration is expected to strengthen PSC Insurance Brokers’ national footprint while maintaining service continuity for clients.
