Australian Seniors has launched Life’s Booming, a new podcast series that focuses on Grey Nomads in the country.
The podcast, hosted by Australian journalist and radio veteran James Valentine, shares “tales of travel and adventure of Australian seniors who have set out on a life like no other.” It also discusses the motivation behind the lifestyle and the advantages of a nomadic existence.
Australian Seniors chief marketing officer Simon Hovell said the launch comes as Australia makes its way towards the end of a challenging year – which has highlighted the need to connect with older people as many have reported less frequent and quality contact with family, friends, and their community.
“2020 has been a year unlike any other, with the impacts to over 50s felt in a variety of ways. The launch of the Life’s Booming podcast provides a new way in which we can connect with them, and that’s why we partnered with content specialists, Medium Rare, following the successful launch of DARE magazine earlier this year,” Hovell said.
“With the popularity of podcasts increasing by 70% over the last five years and the adoption of the nomadic life for Australians, we’re confident this podcast will be a success for our customers and seniors across the country. With the talented James Valentine hosting the series, it makes for incredible listening.”
Life’s Booming is available on Spotify, Google Podcast, Apple Podcast, and on the Australian Seniors website. It has two episodes so far, with the four remaining episodes to be released in December 2020.
