Aon’s CEO has revealed the reasoning behind the firm’s recent purchase of Affinity Insurance Brokers.
Lambros Lambrou, CEO of Aon Risk Solutions, said that the deal for Affinity is another example of the firm’s “deliberate and strategic growth through acquisitions.”
“We are actively focused on adding to our footprint both through the establishment of new branches and through the purchase of quality local businesses,” Lambrou told Insurance Business. “The acquisition is all part of our focus on expanding our distribution network and investing in our footprint, the keys to our growth.”
Lambrou said that the Affinity acquisition further bolsters the business, alongside the purchase of Mark Kelly Insurance Services in late August 2017.
With Affinity specialising in niches such as equine, leisure and motorsport, Lambrou said that the deal will aid the Aon business across a range of SME lines.
“The acquisition will strengthen our capability in these markets,” Lambrou continued. “By utilising world class capabilities to meet local needs, we will be able to build on the excellent service provided by the brokers at AIB giving clients access to Aon’s diverse range of market-leading products and solutions.”
Lambrou confirmed that Peter Grant, principal of Affinity, will join Aon as a client director within the Affinity business and the 13 current members of staff will remain with the firm, based in their offices in Cheltenham, Victoria.
With the deal, Aon is now represented in all capital cities with over 30 regional locations.