A major banking group in Australia will showcase the strength and history of its insurance, superannuation, and advice business with the launch of a new campaign.
ANZ's “Pathways to Better” campaign will focus on the 140-history of the group's OnePath brand as well as its ongoing investment in life insurance, essential products, and artificial intelligence innovation to deliver predictive underwriting.
The campaign will run from March until September, and will include activity and product updates, staff stories, and data on the contributions OnePath has made in its 140-year history.
“Pathways to Better will also highlight the significant contribution our staff make to the ‘DNA’ or underlying culture of ANZ’s wealth business,” said Alexis George, ANZ wealth group executive. “A number of them are featured throughout the campaign. It’s easy to focus on brand names or product features and enhancements. But while they are important, at the heart of this campaign is celebrating the enduring focus and expertise of our people and the work they do each day to create an even better experience for advisers, members and customers. I believe this is what makes our service proposition unique.”
Other activities that will take the spotlight during the campaign include client-management platform OneView Life; the Beddoes Institute’s recognition of ANZ Wealth’s fastest claim-turnaround time; ANZ’s 15-year support of the Association of Financial Adviser’s Rising Star Award; OneAnswer’s enhanced client reporting; and APEX’s delivery of education, insights, and support to advisers.
