Allianz scores big with major multi-year partnership with Football Australia

Allianz Australia and Football Australia have established a multi-year partnership, naming the company the official insurance partner of Football Australia and its national teams.

The national teams include Subway Socceroos, Matildas, Youth Teams, CommBank Pararoos, and CommBank ParaMatildas.

Allianz Australia’s partnership with Football Australia

James Johnson, CEO of Football Australia, has welcomed Allianz to its network of partnerships.

“We are delighted to welcome Allianz to the growing Football Australia family. Their commitment to inclusivity and community empowerment mirrors our own values and vision for football in Australia. This partnership will not only provide crucial support for our national teams but also inspire the next generation of Australian talent. We look forward to a successful and collaborative partnership,” he said. “Allianz joins a suite of other commercial partners who have partnered with Football Australia over the last four years. We are delighted to add another global brand to our network of strong partnerships, further enhancing our ability to grow the game and support our teams.”

See LinkedIn post here.

Richard Feledy, managing director of Allianz Australia, said the partnership with Football Australia emphasises the insurer’s global commitment to sport and the value it brings to communities.

“We are thrilled to announce our partnership with Football Australia, further highlighting our global commitment to sport and the incredible value it brings to the communities in which we operate. This partnership is a natural fit for us, given Allianz’s global family of stadiums and our commitment to football internationally. We believe sport promotes diversity, supports mental and physical health, and fosters a sense of unity and belonging. Through this partnership with Football Australia, we hope to inspire future generations of footballers,” he said.

Key features of Allianz Australia’s partnership with Football Australia

Key components of the partnership include:

• being the official insurance partner of Football Australia and its national teams
• branded assets: Allianz will have logo placement on the back of the training and off-field apparel
• support for para-athletes: The insurer maintains its support for para-athletes as the official partner of the CommBank ParaMatildas and CommBank Pararoos
• global and local engagement: The partnership builds on Allianz’s international involvement in football, including associations with Bayern FC and Allianz Stadium (Sydney Football Stadium)
• inclusivity and diversity: Football Australia’s programs aim to eliminate barriers, provide equal opportunities, and empower individuals from various backgrounds to participate and succeed in the sport. The partnership with Allianz enhances the mission to create an inclusive and diverse sports environment.
• community empowerment

This partnership announcement leads up to a major Allianz Australia Paris 2024 marketing campaign, set to launch before the Matildas’ first match at the Olympic Games today.