Launched in partnership with wellbeing solutions company Mindstar, the new service allows Priority Protection customers who use AIA Vitality to access two free “wellbeing check-in” sessions with a Mindstar wellbeing coach, all of whom are experienced professionals. Eligible AIA Vitality members can complete a health review self-assessment, which operates as a baseline from which they can take small steps to improve their health over time.
The pilot program is the next step in AIA Australia's investment in customer wellbeing, following the launch of Mentemia last year, a free digital app encouraging users to check in with their wellbeing each day.
Damien Mu, the chief executive officer and managing director of AIA Australia and New Zealand, said the insurer is excited to pilot a service that provides customers with tools and strategies to check in with themselves, improve their resilience, and lead them to sources for further help.
“The past 12 months have created significant levels of stress and concern, which we know is having an impact on mental health, the long-term implications of which are not yet known,” Mu said.
“We don't want to wait until our customers have an issue that precludes them from being able to work or take part in other life activities before we step in to support them; we want to be their partner throughout their life and inspire and support them to live healthier, longer, better lives. This benefits our customers, our business, and the community more broadly.”
Mindstar CEO and co-founder Aaron Williams added: “We live in an increasingly busy, stressful, and often overwhelming world. As we each come to terms with the rapid changes around us and the uncertainty of COVID-19, many of us are feeling exhausted and stretched pretty thin.
“The truth is that everyone struggles from time to time and that sometimes we all just need a helping hand. That's exactly what the wellbeing coach program provides.”
