North Melbourne Football Club has named AIA Australia as the team’s official life, health, and wellbeing partner.
Under their three-year deal, AIA Australia will help members of the club lead even healthier lifestyles, offering benefits and rewards as the insurer continues with its mission to advance the country’s health and wellbeing transformation.
“The partnership will play an important role in drawing awareness to the impact small changes can have on long-term health,” said AIA Australia and New Zealand chief executive and managing director Damien Mu.
“Our dream is to champion Australia and New Zealand to be the healthiest and best protected nations in the world, and we’re excited to be taking this step with the North Melbourne Football Club.”
Meanwhile, club CEO Ben Amarfio pointed to the “perfect alignment” tie-up and highlighted how their values are closely consistent with those of AIA.
“At North, our purpose is to galvanise the North community and bring them joy,” asserted Amarfio. “We’re passionate about our communities and together with AIA we want to provide our people with the right tools to greatly improve their lives.
“We have some exciting opportunities in the works for our members, supporters, players, staff, and other commercial partners which will see us being able to offer amazing value and benefits centred around health and wellbeing.”
The boss added that the whole club is “thrilled” to be collaborating with AIA and that they look forward to strengthening their relationship with the insurer over the coming years.