Launched in 2014, AIA Vitality helps customers understand the current state of their health and keeps them motivated to improve their health by offering incentives such as charity donations, shopping rewards, savings on gym memberships, and discounts on life and health insurance
“Since introducing AIA Vitality, we’ve been able to transform the role that we play in our customers’ lives and in society, from simply being a payer of claims, to a partner in their ongoing health and wellbeing,” said Damien Mu, chief executive of AIA Australia and New Zealand. “We want to help our nations achieve the great dream of healthier, longer, better lives in Australia and New Zealand. AIA Vitality is a prime example of the shared value approach we bring to our business: what is best for our customers – living healthier, longer, better lives – is what is best for us, our partners and society.”
AIA Vitality also provides members with more affordable insurance cover. Those who take out eligible life insurance policies with AIA Vitality attached receive an initial policy discount of 12.5% which can increase by 1% per year up to a maximum discount of 20% for members who achieve gold or platinum status (which is based on their engagement with the program). MyOwn health insurance customers receive a 5% policy discount on joining, which they retain if they reach and maintain silver status, and members with silver status will also receive refunds for hospital admission excesses and dental gap payments.
