SURA Professional Risks, formerly Mint Plus, have revealed how the transition to
Austagencies and a move to the SURA brand has helped develop their business.
Paul Robinson, managing director of SURA Professional Risks, spoke in glowing terms of the acquisition and re-brand as he hailed the move “pivotal” to the future development of the company.
“The transition across to Austagencies and now the SURA brand has been pivotal in our evolution.
“They are not only adept at the integration part of the equation but also introduce you to an environment and culture which clearly supports the Underwriting Agency model and its potential to deliver to brokers an alternative market…They ‘get it.’”
As acquisitions have picked up pace towards the end of the year thanks to the recent Arthur J
Gallagher purchases of
Blue Holdings and
Instrat, Austagencies has discussed the planned expansion of its rebranded network and the importance of the integration process that face companies.
Managing director of Austagencies, Craig Patterson, sees the challenges of integrating several businesses under the SURA brand but believes that Austagencies have the team to build on their existing success and take SURA further into the specialist market.
“This has allowed us to expand our offering to better support brokers’ desire for a more compelling proposition that isn’t solely focused on commoditising the product.
“We've now fully integrated several businesses, SURA Hospitality, SURA Travel, and SURA Professional Risks. This involves a complex process and requires a strong and determined integration team - we've got that, and the resources to execute and implement.”
Denver Van Gramberg, brand and marketing manager of SURA, sees the new brand as an important step for the industry and believes that SURA can have a big impact on brokers.
“SURA is a new breed of specialist underwriting agency, one that is 'purpose built' for brokers and their clients. This means we only focus on a core group of industries that we know back-to-front. A clear example of this is SURA Professional Risks."
