Suncorp Group brand AAMI has teamed up with creative company Ogilvy Australia (Ogilvy) to launch a campaign for Australian Football League (AFL) fans.
The “Fansurance” campaign is a competition to help football fans recover from football-related mishaps such as dropping a pie, shrinking their guernsey, or going to the wrong stadium. Specifically, it depicts various dramatizations of football fan fails to encourage people to enter their “clanger” moments into the competition via the campaign website.
Suncorp Group CMO Mim Haysom said the campaign shows AAMI supports AFL fans beyond providing traditional insurance coverage.
“We all know how integral footy fans are to the AFL, and as a major partner, we wanted to create a campaign that lets them know AAMI's there to support them too, even if it's only their pride that's been damaged,” Haysom said, as reported by Mumbrella.
Toby Gill, brand & marketing manager at AAMI, added: “For a number of years now, our ‘Clangers’ platform has allowed us to leverage AAMI's AFL partnership in such a fun and contextual way, and Fansurance is another great extension of this.”
AAMI has launched the campaign across major broadcast channels, supported by OOH, print, radio, and social. Fan submissions to the Clangers platform will go into the running to win tickets to the 202 Toyota AFL Grand Final and Clanger Credit Prepaid gift cards.
David Ponce de Leon, executive creative director at Ogilvy, commented: “You can't call yourself a footy fan if you haven't copped a footy to the face or spilled sauce on your favourite guernsey. We all remember it happening to us and the embarrassment it caused. Thankfully, now, fans can recover with AAMI's Fansurance.”
