HDI Global SE has announced the appointment of Rebekah Ashby as senior underwriter, motor, as part of the insurer’s strategy to strengthen its operations in South Australia.
Ashby (pictured) will lead the newly established motor fleet portfolio in the region, focusing on expanding the company’s broker partnerships and advancing its presence in the local market.
Ashby brings over 20 years of insurance experience to her new role, with expertise spanning key fleet segments such as light commercial vehicles, transport, construction, and mining.
Her appointment supports HDI’s broader efforts to expand its underwriting capabilities in Adelaide, which now include motor, property, and liability products.
Khoder Chehade, HDI’s motor underwriting manager for Australasia, said Ashby’s knowledge across all fleet segments and her strong relationships within the underwriting community position her well to lead the company’s motor portfolio in South Australia.
“Respected amongst her peers in the underwriting community, Rebekah will assume responsibility for the newly established South Australian motor portfolio where we can expect sustainable growth in the South Australian market. We’re all very pleased to welcome Rebekah to [the] HDI team,” he said.
Stephen Jones, head of state management, Australia, emphasised the strategic importance of Ashby’s role.
“This growth will help us to serve our broker and client partners in South Australia while also expanding our motor fleet portfolio. We are thrilled to have Rebekah’s expertise on the team as we continue to invest in our Australian market,” he said.
HDI Global SE’s decision to expand its operations in South Australia comes amid efforts to grow its market share in key regions across Australia.
The appointment comes as the adoption of fleet management systems (FMS) in Australia and New Zealand is projected to grow rapidly, with the installed base expected to increase from 1.6 million units in 2023 to 2.7 million by 2028.
ResearchAndMarkets.com reports an annual growth rate of 11.5%, driven by rising compliance requirements and advancements in technology.
Commercial vehicle penetration rates for FMS are forecasted to climb from 26.6% to nearly 40% over the next five years. Regulations such as chain of responsibility laws, road usage charges, and electronic work diaries are significant factors behind this trend, prompting businesses to adopt telematics solutions to improve efficiency and manage risk.
