The initiative aims to engage several hundred young drivers from across the region.
The research, enabled by support from the NSW Compulsory Third Party (CTP) insurance regulator, will utilise the AAMI app’s telematics capability, AAMI Driver Rewards, to monitor up to 500 young drivers’ behaviours. The project seeks to determine if monetary rewards can effectively alter driving habits to decrease the occurrence of accidents and injuries.
See LinkedIn post here.
Michael Miller, CEO of commercial and personal injury at Suncorp, emphasised the need to target young drivers, who are statistically more likely to be involved in road accidents than their older counterparts, leading to higher CTP Insurance rates in NSW.
“We have to keep trialling new technology to see what works. Anything that has the potential to improve driving behaviour and reduce road accidents is worth trying,” he said. “Fewer accidents, means fewer injuries and that means lower CTP premiums.”
The research aims to not just influence young drivers’ behaviour positively but also to explore the potential for reducing CTP premiums through a decrease in accidents and injuries.
The recruitment for young driver participants is set to begin shortly. The AAMI app, which participants will link to at the onset of the study, = will independently record and assess driving over a six-month period. This evaluation will cover various driving behaviours, including speed, acceleration, cornering, braking, and phone usage, without requiring manual input from the user.
The study promises financial rewards for participants, who can earn upwards of $100 based on their driving performance scores.
Following the research period, the data will be reviewed in partnership with the State Insurance Regulatory Authority (SIRA) to assess whether this incentive-based approach can contribute to enhanced road safety for young drivers.
An advocate for road safety, AAMI recently released a study on Australians’ driving behaviours in car parks.
